Studies show that around 80 percent of small businesses fail within the first 18 months of operation. This is generally not due to major and obvious mistakes or lack of effort on the part of owners. Instead, things like lack of marketing, poor customer service and a bad location can be all that it takes to keep a business from doing well.
No matter how great a product or service is, if people aren't aware that it or the business that offers it exists, the business will struggle and likely fail. It's important for business owners to determine what the best methods of advertising their goods and services are and to make sure that they are making potential customers aware of their existence.